Financial Value isn’t the Most Important Value in Business

There is more to business and the world than merely function and price

The 5 kinds of value are split between 2 that are quantitative and 3 that are qualitative (and closer to us).

Contrary to most of how traditional business understands value, there are more kinds than merely financial value. The myopia of only recognizing financial value leads many companies astray when they try to create value for themselves and others (their customers, partners, etc.) or when trying…